Privacy Policy

Last Updated: February 15, 2024

This Privacy Policy describes how Novelity LLC (the "Company," "we," "us," and "our") collects, uses, and shares your personal information when you use our website, mobile application, and other online products and services (collectively, the "Services"), and explains your privacy rights and choices.

This Privacy Policy applies to the Novelity LLC website, including novelity.com, the Novelity LLC online store, and the Novelity LLC mobile app. By using our Services, you agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy. If you do not agree, please do not use our Services.

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by revising the "Last Updated" date at the top of this policy and, in some cases, we may provide you with additional notice (such as adding a statement to our website homepage or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

TABLE OF CONTENTS

  1. WHAT INFORMATION DO WE COLLECT?
  2. HOW DO WE USE YOUR INFORMATION?
  3. HOW AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
  4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
  5. DO WE OFFER ARTIFICIAL INTELLIGENCE-BASED PRODUCTS?
  6. DO WE COLLECT INFORMATION FROM MINORS?
  7. HOW LONG DO WE KEEP YOUR INFORMATION?
  8. HOW DO WE KEEP YOUR INFORMATION SAFE?
  9. WHAT ARE YOUR PRIVACY RIGHTS?
  10. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
  11. DO WE UPDATE OUR PRIVACY POLICY?
  12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

1. WHAT INFORMATION DO WE COLLECT?

We collect information directly from you, automatically when you use our Services, and from third-party sources.

Information You Provide Directly to Us

We collect information you provide directly to us, such as when you create an account, make a purchase, participate in interactive features of the Services, fill out a form, request customer support, or otherwise communicate with us. The types of personal information we may collect include:

  • Contact Information: Name, email address, postal address, phone number, and any other contact information you choose to provide.
  • Account Information: Username, password, and other information related to your account profile.
  • Demographic Information: Date of birth, gender, and other demographic details.
  • Payment Information: Credit card numbers and other payment details (collected and processed by our third-party payment processors).
  • Purchase Information: Details about products and services you purchase from us.
  • Communications: Any information you provide when you communicate with us, such as customer support inquiries or feedback.

Information We Collect Automatically

When you access or use our Services, we automatically collect certain information about your device and your usage of our Services. This information includes:

  • Log Information: Your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits.
  • Device Information: Device identifiers, device type, and other device-specific information.
  • Usage Information: Information about how you use our Services, such as the features you use, the time spent on pages, and your interaction with content.
  • Location Information: We may collect precise or approximate location information from your mobile device if you have enabled location services. You can disable location services through your device settings.

Information We Collect from Other Sources

We may obtain information from other sources, including publicly available databases, marketing partners, social media platforms, and other third parties. Examples of information we may receive from other sources include:

  • Marketing Data: Information from marketing partners, such as demographic data and interest information.
  • Social Media Information: If you interact with us on social media platforms, we may collect information about your interactions, such as likes, shares, and comments.

2. HOW DO WE USE YOUR INFORMATION?

We use the information we collect to provide, maintain, and improve our Services, to communicate with you, and to protect us and our users. We may use your information for the following purposes:

  • To Provide and Maintain Our Services: To operate, maintain, and provide all features of our Services, including processing transactions and managing your account.
  • To Improve Our Services: To understand and analyze how you use our Services and to develop new products, services, features, and functionality.
  • To Communicate With You: To send you technical notices, updates, security alerts, and support and administrative messages, and to respond to your comments, questions, and customer service requests.
  • To Personalize Your Experience: To customize content and features and to provide advertisements, content, or features that match your interests.
  • For Marketing and Advertising: To send you promotional communications about products, services, offers, and events offered by Novelity LLC and others, and provide advertisements to you, including through email or other methods.
  • To Protect Our Rights and Property: To detect, prevent, and address fraud, security incidents, or other malicious, deceptive, fraudulent, or illegal activity, and to protect the rights, property, or safety of Novelity LLC, our users, or others.
  • To Comply with Legal Obligations: To comply with applicable laws, regulations, legal processes, or governmental requests.
  • For Research and Analytics: To conduct research and analysis to better understand our users and improve our Services.

3. HOW AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

We may share your personal information in the following circumstances:

  • With Service Providers: We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include payment processing, data analysis, email delivery, hosting services, customer service, and marketing efforts. We use MailerLite to manage newsletter subscriptions and email campaigns. Sign‑ups are via explicit opt‑in forms that link to this Privacy Policy. Subscribers can unsubscribe anytime via links in the email. MailerLite is GDPR‑compliant and includes data processing agreements with us
  • For Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
  • With Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.
  • For Legal Reasons: We may disclose your information if we believe it is necessary to comply with a legal obligation, to protect our rights or property, to protect the safety of our users or the public, or to defend against legal claims. This includes exchanging information with other companies and organizations for fraud protection and spam/malware prevention.
  • With Your Consent: We may disclose your personal information for any other purpose with your consent.
  • Aggregated or Anonymized Data: We may share aggregated or anonymized information that cannot reasonably be used to identify you.

4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

Yes, we use Cookiebot CMP for cookie consent management. Cookiebot ensures that essential cookies load regardless, while others only load after user consent. It scans your site monthly and provides a cookie table you can review. Users can withdraw consent anytime via the banner or privacy settings

We use Matomo Analytics to measure, collect, analyse and report visitors’ data for purposes of understanding and optimising our website based on your consent.

5. DO WE OFFER ARTIFICIAL INTELLIGENCE-BASED PRODUCTS?

Novelity LLC is an AI-first company and offers products and features that use Artificial Intelligence (AI) to enhance the user experience. For instance, our AI features can help you generate content or summarize information. When you use these AI-powered features, certain data, including your inputs, may be processed by our AI models. This processing is done to provide the AI functionality you request and to improve the accuracy and performance of our AI models over time. We implement safeguards to protect your privacy when using AI features, such as anonymizing data where possible and restricting the use of your data for model training without your explicit consent.

6. DO WE COLLECT INFORMATION FROM MINORS?

We do not knowingly collect personal information from children under the age of 13. If you are under 13, please do not use or provide any information on our Services. If we learn that we have collected personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe that we might have any information from or about a child under 13, please contact us at privacy@novelity.com.

7. HOW LONG DO WE KEEP YOUR INFORMATION?

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). When we no longer have an ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

8. HOW DO WE KEEP YOUR INFORMATION SAFE?

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.

9. WHAT ARE YOUR PRIVACY RIGHTS?

In some regions (like the European Economic Area, United Kingdom, and Canada), you have certain rights under applicable data protection laws. These may include the right to:

  • Request access to your personal information.
  • Request rectification of your personal information.
  • Request erasure of your personal information.
  • Request restriction of processing of your personal information.
  • Object to processing of your personal information.
  • Request data portability of your personal information.
  • Withdraw your consent at any time where we are relying on consent to process your personal information.
  • Lodge a complaint with a supervisory authority.

To exercise any of these rights, please contact us using the contact details provided below. We will consider and act upon any request in accordance with applicable data protection laws.

10. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

This section provides additional information for residents of certain U.S. states, including California, Colorado, Connecticut, Utah, and Virginia.

Categories of Personal Information Collected

In the preceding 12 months, we have collected the following categories of personal information:

Category
Examples
Collected
A. Identifiers
Contact information (e.g., name, email, address, phone number), unique personal identifiers, online identifiers, IP address
YES
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))
Name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, other financial information, medical information, health insurance information.
YES
C. Protected classification characteristics under California or federal law
Age, gender, race, religion, national origin, medical condition, marital status, veteran or military status, disability.
YES
D. Commercial information
Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
YES
E. Biometric information
Fingerprints, faceprints, and voiceprints.
NO
F. Internet or other similar network activity
Browse history, search history, and information regarding a consumer’s interaction with an Internet website, application, or advertisement.
YES
G. Geolocation data
Physical location or movements.
YES
H. Sensory information
Audio, electronic, visual, thermal, olfactory, or similar information.
NO
I. Professional or employment-related information
Current or past job history or performance evaluations.
NO
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99))
Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, financial aid records, or student disciplinary records.
NO
K. Inferences drawn from other personal information
Profiles reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
YES

We obtain the categories of personal information listed above from the following categories of sources:

  • Directly from you. For example, from forms you complete or products and services you purchase.
  • Indirectly from you. For example, from observing your actions on our Website.

Use of Personal Information

We may use or disclose the personal information we collect for one or more of the following business purposes:

  • To fulfill or meet the reason you provided the information. For example, if you provide personal information to purchase a product or service, we will use that information to process your payment and deliver the product or service.
  • To provide, support, personalize, and develop our Website, products, and services.
  • To create, maintain, customize, and secure your account with us.
  • To process your requests, purchases, transactions, and payments and prevent transactional fraud.
  • To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
  • To personalize your Website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Website, third-party sites, and via email or text message (with your consent, where required by law).
  • To help maintain the safety, security, and integrity of our Website, products and services, databases and other technology assets, and business.
  • For testing, research, analysis, and product development, including to develop and improve our Website, products, and services.
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • As described to you when collecting your personal information or as otherwise set forth in the CCPA.
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Website users is among the assets transferred.

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Sharing Personal Information

We may disclose your personal information to a third party for a business purpose. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to keep that personal information confidential and not use it for any purpose except performing the contract.

In the preceding twelve (12) months, the Company has disclosed the following categories of personal information for a business purpose:

  • Category A: Identifiers
  • Category B: Personal information categories listed in the California Customer Records statute.
  • Category D: Commercial information
  • Category F: Internet or other similar network activity
  • Category G: Geolocation data
  • Category K: Inferences drawn from other personal information

We disclose your personal information for a business purpose to the following categories of third parties:

  • Service providers.
  • Affiliates.
  • Data aggregators.

Your Rights and Choices

The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

Access to Specific Information and Data Portability Rights

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights), we will disclose to you:

  • The categories of personal information we collected about you.
  • The categories of sources for the personal information we collected about you.
  • Our business or commercial purpose for collecting or selling that personal information.
  • The categories of third parties with whom we share that personal information.
  • The specific pieces of personal information we collected about you (also called a data portability request).
  • If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:
    • sales, identifying the personal information categories that each category of recipient purchased; and
    • disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

Deletion Request Rights

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

  1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
  2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  3. Debug products to identify and repair errors that impair existing intended functionality.
  4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et seq.).
  6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may seriously impair or render impossible the research's achievement, if you previously provided informed consent.
  7. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  8. Comply with a legal obligation.
  9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by:

  • Emailing us at privacy@novelity.com

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

Response Timing and Format

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.

If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response electronically.

Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily usable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that your request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

11. DO WE UPDATE OUR PRIVACY POLICY?

Yes, we may update our Privacy Policy from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible. If we make material changes to this Privacy Policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.

12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may email us at privacy@novelity.com or by post to:

Novelity LLC

6380 Riviera Cir, Long Beach, CA 90815, United States

13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it in some circumstances. To request to review, update, or delete your personal information, please submit a data subject access request.

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Privacy Policy

Our dedication lies in safeguarding the confidentiality and safety of the personal information belonging to our users.

This Privacy Policy delineates the categories of data we gather, our utilization of this information, and the options you possess concerning your personal data.

When you engage with our website, you are giving your consent for the collection and utilization of your data in accordance with the details provided in this policy.

1. Collection of Information
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  • Personal Information: When you utilize our services or create an account, we may gather personal information such as your name, email address, phone number, and billing details.
  • Property Information: We also collect data related to the properties you list on our website, including details, photos, and availability.
  • Usage Data: Information about your interactions with our website, such as pages visited, search queries, and IP address

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2. Use of Information
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  • Providing Services: Your personal information is used to facilitate various processes, including inquiries, bookings, and communication with other users.
  • Personalization: We may use your data to tailor your experience, display relevant listings, and recommend customized content.
  • Communication: You might receive updates, newsletters, and promotional offers regarding our services, but you can opt out at any time.
  • Analytics and Improvements: User behavior and data are analyzed to improve our website's functionality, performance, and security.


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3. Information Sharing
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  • With Users: If you engage in an inquiry, we may share pertinent transaction-related information.
  • Service Providers: Trusted third-party service providers may receive your information to aid in our website's operation and service delivery.
  • Legal Compliance: We may disclose your data to comply with applicable laws, regulations, legal procedures, or enforceable governmental requests.


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4. Data Security
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We employ industry-standard security measures to safeguard your personal information from unauthorized access, disclosure, alteration, or destruction. Nevertheless, complete security cannot be guaranteed for internet transmission or electronic storage.

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5. Your Rights
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You possess the rights to access, update, or delete your personal data. You can also manage your communication preferences and opt out of marketing communications. Should you wish to exercise these rights or have privacy concerns, please contact us.

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6. Third-Party Websites
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Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.e websites. We encourage you to review the privacy policies of any third-party sites you visit.

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7. Changes to this Privacy Policy
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This Privacy Policy may be periodically updated to reflect changes in our practices or legal requirements. We will notify you of significant updates through prominent notices on our website.

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